Capital follows momentum — and momentum can only be recognized as far as it is communicated. LAUREL exists to generate and direct it precisely through communications strategy deployed for the institutions that move capital and the leaders and ventures they back.

Strategy & Positioning

Strategic Communications

Narrative Development

Messaging & Positioning

GTM & Launch Strategy

Expansion & Market Entry

Audience Targeting

Channel Strategy

Campaign Mapping

Press Office & Media Relations

Media Relations Management

Proactive Pitching

Rapid Response

Press Outreach

Media List Development

Press Briefings

Press Release Development

Major Announcements

Newsjacking

Event Communications

Executive Visibility

Executive Positioning

Thought Leadership

Executive Ghostwriting

Op-Ed & Byline Development

Industry Commentary

Speaking Opportunities & Awards

Podcast & New Media Placement

White Papers

Media Training

Newsletter Programs

Embedded Counsel — Fractional CCO/CMO

Agency of Record Programs

Crisis Communications

Executive Transition Communications

Board & Internal Communications

Ongoing Strategic Counsel

The difference between publicity and consequence is always felt.

A public relations agency starts with a pitch. We begin with a position. Our strategy draws on the public narrative methodology developed at Harvard’s Kennedy School—the discipline of turning human stories into shared momentum—and moves at a deliberate cadence so that deployed strategy can be iterated for impact and public momentum becomes market share.