your next media placement is just weeks away.
join a virtual community of leaders gaining media momentum.
THE CHALLENGE
you're building something important but staying invisible.
You know media coverage matters. You see competitors getting featured. But pitching journalists feels like shouting into the void.
You don't need a $10K/month agency or another press release. You need a proven system, expert guidance, and a community of peers doing the same transformational work.
THE ANSWER
Media Lab gives you everything you need to get featured—without hiring an agency.
what’s inside
your strategic comms template toolkit
Access our complete media relations toolkit: stakeholder mapping, pitch templates, build your journalist database, create media lists, and step-by-step frameworks that have generated millions in earned media value.
weekly live strategy sessions (virtual)
Every Wednesday, 12pm ET. Learn pitch frameworks, journalist targeting, and media strategy from PR professionals who've placed clients in Forbes, TechCrunch, Fast Company, and more.
private community access
Connect with ambitious founders, executives, and leaders who are building in public. Share wins, get feedback, find collaboration opportunities.
special 1:1 consulting options
Typically reserved for our private partners, you’ll have access to consulting appointments for executive comms strategy, crisis response, media training and announcement campaign planning.
monthly guest expert sessions (virtual)
Monthly deep-dives with comms specialists, working journalists, and media strategists who share insider tactics and answer your specific questions.
media lab is for founders, executives and impact leaders who:
→ Have a product at market and a story worth telling
→ Want media coverage without agency fees
→ Can commit 1-2 hours weekly to strategic visibility
→ Are ready to pitch, learn, and iterate based on feedback
→ Want to build alongside peers, not alone
This isn't for beginners who haven't launched. It's for builders ready to amplify what they've already created.
Katie, featured in local news + trade publication:
“It’s how we got press for our fundraise. Actual press, not just a press release.”
results
Members have been featured in Forbes, Fast Company, Inc., TechCrunch, local news, industry publications, and podcasts within 10-45 days of joining.
HOW IT WORKS
ONE | Join Today
Sign up at lu.ma/medialab and get immediate access to all resources, recordings, and the private community.
TWO | Attend Sessions
Join us live every Wednesday at 12pm ET for strategy, feedback, and expert guidance. All sessions recorded if you can't attend.
THREE | Get Featured
Use our frameworks and templates to start pitching journalists. Get feedback, iterate, and land your first placement.
FOUR | Scale Success
Once you see what works, repeat the system. Build sustained media presence that compounds into category authority.