/ PARTNERSHIP

Define your category.

Comms partnership for leaders ready to establish authority through strategic media presence

the approach

Media presence as
competitive advantage

Private partnership is for leaders who understand that consistent, strategic media presence isn't optional—it's the infrastructure that positions you as the voice journalists seek, customers trust, and competitors watch.

Two tiers.
Quarterly commitment. Measurable results.

  • / AUTHORITY

    Become a defining voice in your category

    For leaders building personal authority that drives business growth

    We position you as the expert journalists quote, audiences follow, and opportunities seek out. Strategic partnership with bi-weekly execution: we develop your positioning, pitch your insights, ghostwrite your content, and coach you through every placement. We function as your media relations team. You show up. We handle everything else.

    Delivery: 8 bi-weekly strategy sessions · Custom 90-day positioning · Journalist outreach and pitch execution · Interview prep and message coaching · Ghostwritten thought leadership · Proactive trend positioning · Same-day email support · Monthly performance tracking

    Outcome: 6-10 earned placements per quarter · 3-5 journalist relationships established · Consistent expert positioning that generates inbound opportunities

    Investment: $18,000 quarterly · Renews by mutual agreement

  • / ENTERPRISE

    Position your brand as the category leader

    For organizations where executive visibility drives market position

    Your leadership team has deep expertise. We function as your communications agency: creating the central narrative and deploying it strategically through multiple spokespersons. The result: your brand becomes synonymous with category innovation while your experts collectively own the conversation—in media, on stages, across channels.

    Delivery: Bi-weekly strategic sessions (strategy + performance) · Central narrative with executive-specific deployment · Individual positioning and content per leader · Coordinated media strategy across your team · Crisis protocol and rapid response · Board and stakeholder communications · Quarterly leadership intensives

    Outcome: Brand recognized as category leader · Multiple executives positioned as industry authorities · Narrative presence competitors can't replicate

    Investment: Custom engagement based on team size and complexity

The PROCESS

Application to first placement in month one.

  • Tell us about your business and category positioning goals

  • 30-minute conversation to determine fit and discuss partnership structure

  • Review partnership terms with specific KPIs, sign, and pay to begin

  • Build strategy, identify targets, begin outreach within 7 days

  • Ongoing outreach, placement pursuit, and strategy refinement based on results

PARTNERSHIP RESULTS

What to expect in 90 days:

6-10

Earned media placements in target publications

30–60

Days to first placement with strategic execution

3-5

Journalist relationships you can leverage ongoing

Apply for partnership.

Limited quarterly capacity. We work with leaders who are serious about building category authority and understand that strategic communications requires consistent execution over time.

Limited 2026 capacity

Partnership is for leaders who are ready to invest in strategic placement, commit to quarterly execution, and build lasting category authority. If that's you, we'll move fast.

For others, learn more about peer groups available through media lab.