LAUREL is a media relations agency for bold leadership. We use the power of narrative and the momentum of distribution to build support for emerging brands and leaders.

LAUREL offers programs and services targeted at leadership to help build coherent narratives. We use these narratives to raise the profile on leadership and the brands and movements they’re building through digital, organic go-to-market strategy.

Our approach to media relations works best for leaders who are building a brand or mobilizing a community for impact. We spent the majority of our earlier years working with financial and technology startups and social impact organizations. We’ve since expanded to community advocates and executive leadership in niche markets.

Whether you engage in one of our programs, for a limited campaign or retain us as your agency of record, we’ll establish outcomes together at the beginning of our relationship. Our work as a media relations agency is focused on your relationship with the public and your reach as a brand.

We expect our clients come to us with either a purpose or a problem to address with a media strategy. During our engagement, you can expect transparency, simplicity, and support and we appreciate your professionalism in kind.

When you partner with LAUREL to execute your media strategy, we help establish relationships between you and journalists and outlets specific to your region or industry. We currently serve US-based businesses with our services. Our products were written for brands and professionals operating in the United States, but our strategies can be applied to any digital business.

Our company was founded in 2017 by Shelisa Demuth, a media relations executive who spent the majority of her career working with startups on product go-to-market strategies. Since its founding, LAUREL’s staff has expanded to include a team of experts who are contracted to specific projects based on scope. Our campaigns are made possible by a roster of partners with expertise in design, web development, video production, and ads management.

In October 2023, we launched the Force to ICON program, a guided approach to digital executive presence. To support the program, we developed Force to ICON: the workbook and dedicated a page on our website to feature the profiles of Rising ICONS. By definition, a Rising ICON is a leader who demonstrates a commitment to change for good, who is actively disrupting a space or professional industry, or is working in silence on an initiative more people should know about. We’re using our platform to highlight the work of Rising ICONS —whether or not they’ve worked with us — because we believe that raising the volume can change the world.