a portfolio of brands building narrative

LAUREL is a portfolio of brands with a shared mission: to help people building companies de-risk building their narrative in public. We’ve seen how narrative ownership changes outcomes and shifts industry conversations. And we understand what it takes to organize stories into legacy.

Our Brands

  • LAUREL Brand Logo Favicon

    LAUREL

    A strategic communications and media relations agency for narrative development. Now serving executive leaders and enterprise clients.

  • geometric block letters "m" and "l" with smaller "by LAUREL" below, brown background with red letters

    media lab

    The online events and resource hub for leaders building their own narrative in public. Visit

  • cobalt blue background with white letters that read "signal read" with "signal" in italics and "read" in bold

    signal read

    A weekly publication that covers comms moves by people shaping culture and industry. Subscribe

  • White letters on a black background that says "RISING ICONS" with a logo for LAUREL and Knight Foundation displayed.

    RISING ICONS

    A leadership profile series for driving source diversity in media. Funded by Knight Foundation. Read Profiles

We believe leaders already have the ideas and content they need to make an impact, but they often lack clear direction or the capacity to do it themselves. LAUREL’s brands offer a range of support while keeping our methodology un-gated.

Decades of experience and millions of earned impressions and revenue revealed that the best spokespeople driving today’s most powerful brands had an imperfect first draft that was polished and scaled over time.

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Our team is ready to provide the attention, care, and expertise you deserve.