LAUREL proudly presents

FIT(lite)
A quick guide to key opinion leadership

We take leadership very seriously, because we understand that the people who innovate are building the future for all of us. In 2024, it’s nearly impossible to be competitive without a public persona.

When that persona is leveraged to drive consumer behavior in an industry, it’s called key opinion leadership and we want to make leaders like you into KOLs who drive behavior and command investment.

KOL activity is fundamental to a strong public relations strategy. Learn more in our first quick guide, FIT(lite), by signing up below.

  • Key Opinion Leadership

    Our quick guide to key opinion leadership gives a fundamental framework for what every key opinion leader needs to inventory in order to invite investment and collaboration. Get the full guide when you subscribe below.

  • An Effective Framework

    In just a few pages, you'll gain a simple framework for delivering your expertise publicly and establishing your voice as a key opion leader. For more ways to work with LAUREL on PR strategy, visit our 1:1s and workshops page!

Get your copy of FIT(lite).